![]() ![]() Older consumers are brand loyal, while younger Hispanics have shown increasing price sensitivity and willingness to choose store brands. E) Millennial Answer: B AACSB: Diverse and multicultural work environments 13) Hispanic Americans tend to be deeply family oriented and make shopping a family affair. population subsegments and are expected to surge to nearly one third of the total U.S. E) middle class consumers Answer: A AACSB: Diverse and multicultural work environmentsĦ 12) consumers are one of the fastest-growing U.S. E) social networks Answer: C 11) Which consumer group tends to show more brand loyalty and make shopping a family event, with children having a big say in the purchase decision? 1. E) Attitude Answer: Aĥ 10) Each culture contains smaller, or groups of people with shared value systems based on common life experiences and situations. Objective: LO 5.1: Define the consumer market and construct a simple model of consumer buyer 9) is the most basic determinant of a person s wants and 1. ![]() E) cultural Answer: D Objective: LO 5.1: Define the consumer market and construct a simple model of consumer buyerĤ 7) The starting point of understanding how consumers respond to various marketing efforts is called the stimulus-response model of buyer Answer: TRUE Objective: LO 5.1: Define the consumer market and construct a simple model of consumer buyer 8) What role do the four Ps play in consumer behavior? Answer: The four Ps are the marketing stimuli that affect buyer behavior: marketers use product, price, place, and promotion to attract the targeted consumers. E) place Answer: B Objective: LO 5.1: Define the consumer market and construct a simple model of consumer buyer 6) In the model of buyer behavior, which of the following is NOT a major type of force or event in the buyer s environment? 1. Which of the following is NOT one of these? 1. E) promotion stimuli Answer: B Objective: LO 5.1: Define the consumer market and construct a simple model of consumer buyerģ 5) Marketing stimuli consist of the four Ps. ![]() E) promotion stimuli Answer: B Objective: LO 5.1: Define the consumer market and construct a simple model of consumer buyer 4) According to the model of buyer behavior, which of the following is one of the two primary parts of a buyer s black box? 1. E) cultural stimuli Answer: B Objective: LO 5.1: Define the consumer market and construct a simple model of consumer buyerĢ 3) Which of the following is one of the other stimuli present in a buyer s environment apart from a marketing stimuli? 1. E) social class Answer: A Objective: LO 5.1: Define the consumer market and construct a simple model of consumer buyer 2) Marketing stimuli include which of the following? 1. 1 Test Bank for Principles of Marketing 16th Edition by Kotler Link full download: Chapter 5 Consumer Markets and Buyer Behavior 1) Individuals and households that buy or acquire goods and services for personal consumption make up the. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |